if you wanted to use instagram, to have your photos used in ads or have your actions used in ads with no way to opt out other than to delete your account. i felt like that was an ultimatum, i felt if that's my only option, i'm going to delete because i don't want my stuff used in ads. >> do you believe this could have been a trial balloon from facebook who bought instagram, testing the waters to see how folks would feel about policies, perhaps? >> if it was, it was -- it went really badly, didn't it? it could have been a trial, but those terms were certainly vetted by a lot of lawyers. it seems like it was something that was -- it was, you know, one of facebook's big things, they move quickly and change things quickly if it goes badly. that's more what you're seeing. >> okay. matt honen, thank you very much. we'll wait to see what happens on the 16th of january. thank you, from "wired" magazine. >>> to another magazine, big news out of "time" magazine. the person of the year of 2012 is president barack obama. again. but not everyone is thrilled with the magazine's choice. my next gues